SERVICES
Synerga co-ordinates and manages every business activity and is a true all-encompassing partner.
CREATION AND MANAGEMENT OF THE SALES FORCE
From activities of a more technical kind, such as organising, programming, controlling and monitoring sales, to functions more focussed on human resources, such as recruitment, training, managing and motivating the sales team. All extremely important stages for the final result.
DEVELOPMENT AND MANAGEMENT OF THE SALES AND DISTRIBUTION NETWORK
Studying, developing and managing the entire sales network as an organised system of processes, people and infrastructures in order to optimise the work flow, improve performance and open up new markets.
IDENTIFICATION OF BUSINESS GOALS
Together with the company’s top management and in accordance with the strategic-industrial programme, identifying short, medium and long-term goals and setting out the sales and commercial budget.
BUDGET SHARING
Detailed and continuous sharing with the company management of the sales and commercial budget, economic-financial data, targets, margins, cash flows, trends, market scenarios and levels of customer satisfaction.
MARKET ANALYSES AND PLACEMENT DEFINITION
Studying product positioning entails analysing the reference market and then segmenting it in order to identify the target. Being coherent in positioning is essential for the product to be positioned effectively in the segment identified and for the chosen target.
PRODUCT RESEARCH AND DEVELOPMENT SUPPORT
Giving useful input for researching and developing new products by studying customer behaviour, their perception of the products, market trends, commercial sales data and the behaviour of the closest competitors.
PARTICIPATION IN TRADE FAIRS AND EVENTS
Handling participation in national and international trade fairs and exhibitions as an important place of interaction between companies, consumers, partners and insiders, to promote the company’s business, expand the customer base, discover innovations on the market and to gather ideas and inspiration.
CATALOGUE AND PRICE LISTS DRAFTING SUPPORT
Providing assistance for developing and creating product catalogues and price lists as essential commercial and sales tools which have to be in keeping with the company image, must correspond with the target identified and must communicate and convey the product characteristics effectively.